How It Started
It started with a watermelon
One evening, my son came home from school, excited to eat his favorite fruit—watermelon. That same day, I came across a news article revealing how harmful chemicals are being injected into watermelons to make them look ripe and appealing. I panicked. Had I been unknowingly feeding my child something dangerous?
I couldn't shake the concern, so I began researching. That’s when I discovered a simple cotton rubbing test that can detect artificial dyes on fruits. Curious and uneasy, I decided to test the watermelons at home.
To my shock, 8 out of 10 watermelons I had purchased were adulterated—whether they were from premium retail chains, “organic” stores, or local vegetable vendors. Even those who claimed to grow produce on their own farms weren’t spared. The problem was far more widespread than I had imagined.
Disturbed but determined, I reached out to friends and family. Together, we began testing fruits and packaged foods, sharing what we discovered.
That small group became the seed of something bigger.
And today, that trusted circle is now open for others to join in.
Join the movement. Because food safety starts with awareness—and with us.
From One Responsible Parent to Another: Let’s Take Back Control of What We Feed Our Kids
Why Join ChoosePure?
Because The Truth Is Alarming & I am concerned…
Many popular food products contain hidden chemicals like pesticides, detergents, urea, starch, and artificial colorants
1 in 5 foods in India is found to be adulterated. Check the News
And there’s no easy way for parents like us to find out which brands are safe
It’s a Movement by Responsible Parents
I’m a concerned parent, just like you — and I want to know what’s really in the food I feed my child.
That’s why I’m building ChoosePure — a community of parents who are tired of fake promises and want real answers.
Let’s Test What Truly Matters — Together
We don’t need big brands to tell us what’s safe.
We can crowdfund lab testing for the products we all use at home — starting with:
🥛 Which milk brand is actually pure?
🌾 Which flour has the most bran and nutrients?
🌶️ Which spices are free from colorants and adulterants?
And many more...
How It Works
We’re looking for 1,000 responsible parents who are willing to contribute just ₹100–₹200 per month.
Together, we’ll decide what to test next, get it tested in certified labs, and share the reports with everyone in the community.
No sponsors. No brand influence. Just facts.
As soon as we have 1,000 responsible parents, we’ll begin testing food products — one by one.
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So we can stop guessing what’s safe.
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So we can protect our families with facts.
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So we can demand better from the food industry — together.
This is more than a waitlist, It’s the start of a movement.
👉 Be one of the first 1,000.
Join us. Join ChoosePure.
Help us grow the community!
