Why Choosepure?
Global-Standard Testing
Product is tested in certified labs following FSSAI, US FDA, and EFSA standards.
Driven By Parents
Tests are driven by parents, not brands — ensuring unbiased and transparent results.
Reports You Can Trust
Tests are community-funded, ensuring unbiased and transparent outcomes.
How it works?
Parents Power the Tests
Families pool funds to test everyday foods that matter most to them.
Independent Lab Analysis
ChoosePure partners with certified labs to test products without brand influence.
Results Shared Openly
Purity reports are shared with the community — creating transparency and accountability.
When parents unite, change begins
Donate today to build a future where every bite is pure.
Why Join Us?
Because the truth about our food is alarming- and we deserve to know…
Fake Paneer
Many popular dairy products contain hidden chemicals - pesticides, detergents, starch, and even urea.
Detected detergent traces
Adulterated Spices
1 in 5 foods in India is found to be adulterated. From turmeric laced with lead chromate to chili powder with textile dyes — purity is no longer guaranteed.
Low Purity Score
Added: Synthetic colorant
Suspected Adulteration
Stop Guessing. Start Testing.
What's Really in Your Food?
And there's no easy way for parents like us to find out which brands are safe. That's why ChoosePure exists — to make independent testing and real transparency accessible to every family.
What do members say?
Rajesh, Father of a 9-year-old
"I used to think all paneer brands were pure- until ChoosePure showed how much purity can really vary. Now I only trust what our community tests.”
Ritu, Mother of a 5 year old
"As a mom, I finally feel confident about what I buy.”
Anil, Bangalore
“Its amazing to be a part something that holds brand accountable”
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From one responsible parent to another: Let’s stand together and take back control of what we feed our kids, ensuring every meal is wholesome, safe, and free from hidden risks—for their healthy future.
It's A Movement By Responsible Parents
We are parents who care about what we feed our kids- and we want the truth
How It Works?
We're bringing together 1000 responsible parents willing to contribute just Rs100- 200 per month. Each test costs around Rs. 50,000- 60,000, so together we can make independent testing easy and sustainable.
Let's Test What Truly Matters - Together
We don't need big brands to tell us what's safe. We can crowdfund food testing for the products we use every day — starting with:
Which milk brand is actually pure?
Which flour retains the most bran and nutrients?
Which spices are free from colorants and heavy metals?
Which honey meets the criteria of optimal moisture content, correct sugar composition, and absence of contaminants?
And many more...
When parents unite, purity wins — be part of the ChoosePure movement.
Help Us Grow
