Is Your Food Really Safe?
Join the community of like-minded parents to find out more!
Empowering parents with science-backed easy to understand food safety reports.
Why ChoosePure?
At ChoosePure, we believe that every parent deserves to know exactly what’s in the food they serve their family.
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Community-Powered Testing: You vote on which products to test.
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Crowdfunded Lab Tests: We use high-quality, unbiased lab analysis to uncover hidden contaminants.
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Clear, Actionable Reports: Our easy-to-understand reports help you make the healthiest choices. Join us and be a part of a movement that’s making food safety transparent, reliable, and accessible for all families.
How We Do It
Powered by the Community, for the Community
ChoosePure is more than just a food testing service—it's a community-driven movement dedicated to transparency, quality, and health. Every week, our members contribute to a collective fund that allows us to independently test and verify popular packaged food products. We share the results with you through comprehensive, easy-to-understand reports, ensuring that you know exactly what you're eating. Our testing adheres to the strictest global standards—FSSAI, US FDA, and Europe EFSA—so you can trust that our findings are reliable and thorough. Together, we hold the food industry accountable and demand better standards for everyone.
How It Works
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Join the Community
Become a member of ChoosePure and contribute to our collective mission.
Limited Spots Available!
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Access Monthly Reports
Receive monthly updates that provide insights into the safety and quality of the food products you use every day, empowering you to make informed choices.
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Pool Resources
Your membership fee helps fund the independent testing of various food products, from oils and ghee to spices and more.
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Make an Impact
By being part of ChoosePure, you're not just protecting your own family—you're contributing to a movement that advocates for safer, healthier and nutritious food for all.
Our Objectives
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Ensure Food Safety and Purity
To provide reliable and comprehensive testing that guarantees the food consumed by our members is safe, pure, and free from harmful adulterants.
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Empower Consumer Decision-Making
To educate and equip community members with the knowledge needed to make informed, confident choices about the food they purchase and consume.
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Cultivate Trust and Confidence in Food Choices
To build and maintain trust within the community by consistently providing accurate, reliable, and timely information that helps members feel confident in their food choices.
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Provide Accessible Food Testing Services
To offer affordable and accessible food testing services that enable all members to verify the purity and quality of the products they use.