From One Responsible Parent to Another: Let’s Take Back Control of What We Feed Our Kids
Hi, I’m Kriti — a mom to an 8-year-old boy.
Like most parents, I believed the food I bought was safe. I read the labels, bought the “trusted brands,” and tried to make healthy choices.
But the more I learned, the more I realized that what’s on the label isn’t always what’s in the food.
Why?
Because The Truth Is Alarming & I am concerned…
Many popular food products contain hidden chemicals like pesticides, detergents, urea, starch, and artificial colorants
1 in 5 foods in India is found to be adulterated. Check the News
And there’s no easy way for parents like us to find out which brands are safe
It’s a Movement by Responsible Parents
I’m a concerned parent, just like you — and I want to know what’s really in the food I feed my child.
That’s why I’m building ChoosePure — a community of parents who are tired of fake promises and want real answers.
Let’s Test What Truly Matters — Together
We don’t need big brands to tell us what’s safe.
We can crowdfund lab testing for the products we all use at home — starting with:
🥛 Which milk brand is actually pure?
🌾 Which flour has the most bran and nutrients?
🌶️ Which spices are free from colorants and adulterants?
And many more...
How It Works
We’re looking for 1,000 responsible parents who are willing to contribute just ₹100–₹200 per month.
Together, we’ll decide what to test next, get it tested in certified labs, and share the reports with everyone in the community.
No sponsors. No brand influence. Just facts.
As soon as we have 1,000 responsible parents, we’ll begin testing food products — one by one.
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So we can stop guessing what’s safe.
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So we can protect our families with facts.
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So we can demand better from the food industry — together.
This is more than a waitlist, It’s the start of a movement.
👉 Be one of the first 1,000.
Join us. Join ChoosePure.