Don't Let Fake Paneer Fool You – Join Our Fight for Food Safety!

Paneer is celebrated as a nutritional powerhouse in vegetarian diets – rich in protein, vitamins, and essential minerals. But what happens when the paneer you buy isn’t real? Recent seizures of over 3,300 kg of fake paneer along major highways have exposed a worrying trend: adulterated paneer made from milk powder, water, and additives like palm oil is flooding the market. This synthetic paneer not only undermines nutrition but also poses serious health risks.

Know the Signs:

• Hand Test: Authentic paneer holds its shape. If it crumbles under gentle pressure, it might be fake.

• Iodine Tincture: Boil a sample, let it cool, then add a few drops of iodine. A blue tint indicates adulteration.

• Arhar Dal Test: Boil paneer, cool it, add tur dal powder, and wait 10 minutes. A color shift to light red can signal synthetic ingredients.

• Taste Check: Real paneer has a natural, mild flavor. If it’s unusually chewy or sour, it may have been tampered with.

Why It Matters: Genuine paneer offers high-quality protein, supports strong bones, and aids in digestion. In contrast, fake paneer lacks nutritional value and may even contribute to health issues over time.

Join the ChoosePure Community: We believe that every parent deserves to know exactly what’s in the food they serve. That’s why we built ChoosePure—a community-driven initiative where concerned consumers like you come together to vote on which products to test next. We crowdfund unbiased, high-quality lab tests to deliver clear, science-backed reports on food safety.

By joining our community, you’ll get:

• Transparent, reliable food safety insights

• The power to decide which products to test

• Peace of mind knowing you’re choosing the best for your family

Don't let fake paneer put your loved ones at risk. Become part of a movement that can transform food safety from the ground up.

Take Action Now! - Join Us